As a consumer goods manufacturer or a retailer, it is almost impossible to figure out what happens to a product at a retail execution management level. Once the product reaches the retail store; you don’t know where the product is placed, which products it has being displayed with, and how it has being displayed.
Since it is virtually impossible to be in every outlet and store at all times, producers and store managers find it difficult to accurately analyze what is happening at the shelves. Even if they were to somehow be present in every single store, it is still hard to oversee and monitor store-level consumer interactions and measure them in a productive and feasible way.
Managers also need to relay information back to the source or manufacturer and drive sales in a more organic way.
This massive visibility gap between the assembly line and the store counter can only be shortened to a manageable level using big data and customized mobile applications. Here are 5 ways to use this technology to ameliorate retail execution management across all levels.
- Improving Accountability
You can develop mobile apps for retail, to assist and monitor on-site functioning of field teams. With this, it becomes exponentially easy to collect doable data like GPS locations, time stamped pictures, and status of process documents to keep a tab on employee accountability.
- Streamlining Operations With Rapid App Development
The ease of customization lends, is the strongest USP of mobile app development. By identifying a number of core operations, you can create tailor-made mobile applications at an extremely fast pace and streamline each one, individually. This allows you to make operations more efficient from the most basic level, consequently speeding up the overall process manifold.
- Closing The Loop
Maintaining audits of in-store conditions is a long and tedious task that is often subject to human error. This makes it hard to manage brokers effectively. Using mobile apps though, you can do error-free audits and dispatch regular reports on retail conditions. You can even use apps to send out automatic reviews and streamline communication channels, helping to close the loop without any kinks along the way.
- Resolving Store-Level Issues
With the help of a mobile app, you can set up an automated workflows, and send real-time notifications as and when an issue arises. You can even build and track efficient action plans through mobile apps for priority situations, which can be viewed by all the parties involved.
- Making Retail Surveys Cost-Effective
Using an app that integrates retail data and utilizes information repositories greatly reduces expenditure, cutting down administrative costs of data analysis and creating reports, manual labor and also decreases the spending time on paper work. This method also reduces your reliance on physical spreadsheets.
Some firms are able to increase efficiency and effectiveness of their store visits by using mobile apps designed specifically to address their needs. You can also change the way your brand approaches retail to sell more and gain new customers by employing the use of mobile apps.