If there ever was a dark horse operating system in this day of mobile, Windows 10 would fit the bill with ease. There is simplicity to the idea of creating a multi-platform system that integrates over multiple devices and provides functionality unique to each of them. With this step, Windows and Microsoft are moving towards a mobile-friendly world unlike any other. Even in an era of depleting returns, the sheer innovative push of this plan ensures that the company can stay relevant. A significant advantage is that it is still one of the most dominant operating systems in the world with an established user-base that does not easily diminish.
This is significant when taken in the context of development for Android or iPhone apps. The functionality and adoption of Google’s Android and Apple’s iOS platform is far beyond what Microsoft has been able to manage. The two have an extremely strong foothold that can ensure their longevity in the world of mobile but there is not enough integration. This is not to say that the two companies aren’t working toward integration but it is quite apparent that Microsoft is paving the way for an integrated operating system that can make a significant dent in the mobility space.
Apple and Android apps developmenthas been consistent across mobile and tablets. The open-source nature of Android also helps in creating other platforms that can be utilised in a number of powerful ways to increase functionality. In terms of integration, Apple doesn’t really fall too far behind. Their products, like iTunes and Apple Music, iCloud and more are great ways to create an integrated ecosystem. With their current updates, the company has introduced their personal assistant Siri on the desktop, something Microsoft has been doing with their Cortana assistant.
Microsoft has taken some of this integration a step further by introducing their personal assistant Cortana on Android phones. The step makes the company poised to create more products that use their massive user-base across personal computers and allows them to leverage Android’s wide adoption to create integrative benefits that are hard to beat. Apple so far has only developed certain apps that can run over Android and Windows systems which means adoption will be challenge for the giant.
In the larger scheme of things, though, this doesn’t necessarily have huge ramifications for users. The end game for all of the three tech giants is to create seamlessly integrated systems that can make user-experience beyond incredible. In the smaller picture, though, it’s clear that there is a significant focus on developing products and services that can scale on to operating systems and devices across platforms. In this space, Microsoft currently seems to be leading with Google at a close second. Apple has always been the frontrunner in predicting how the future of technology might look like but in the space of mobile development strategies, their closed approach may not be as beneficial as it has been.