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Leading TV Channel increases viewership by 15% and retention by 30% though Mobile TV App.

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Mobility

Challenge

  1. Brand creation
  2. Increase viewership
  3. Availability
  4. Client retention

Solution

  1. Developed a mobile and tablet app using Android, Eclipse IDE, JDK 6.0, Java, Sqlite DB
  2. Designed and developed through requirements capturing, engineering user experience, prototype and core development, testing and a phased out successful launch.
  3. Integration with back-end systems and social media channels

Benefits

  1. Increase user adoption and viewership
  2. Viewers able to watch live and past programs at any time on any device
  3. Increased retention through features such as, perpetual access to program charters and add favorites and reminders etc.
  4. Increased branding through users ability to share program  info via social media channels such as Facebook, Twitter

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