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Sustainability of Cloud Computing

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Cloud computing has made it possible for large-scale IT infrastructure to be delivered over the internet and thereby changing the way IT services are managed. Companies have begun to engage in serious, in-depth research as to how this significant advancement is reshaping the technological and business landscape. Despite the obvious concerns regarding security and privacy issues, a number of enterprises and emerging SMBs are adopting cloud solutions to cut down operational costs, improve scalability and ensure disaster recovery. The future belongs to those who are willing to understand the present situation of cloud computing and can innovate with a vision to create newer business models that are technology based.

Cloud computing provides the ideal platform for synthesizing several technological and social trends of today by delivering solutions for enterprises that help enhance business value and enable higher levels of performance. An increasing number of businesses are adopting SaaS (software as a service) solutions after having seen and understood the obvious advantages. Reduced capital expenditure and ownership and maintenance costs, better productivity, greater flexibility and adaptability and effective customer engagement are just some of advantages that have drawn companies to adopting cloud-based solutions. This implies a significant shift in economic focus from capital to operational expenditures. This leaner model helps firms focus on their core business goals.

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Several SMBs have adopted cloud to leverage the virtually limitless data storage and backup advantages. Data recovery can be performed at unprecedented levels with cloud. However, despite the advantages of increased agility and safety, one of the blaring criticisms of cloud is the lack of control over date and therefore data security. But even here the benefits outweigh the risks. With the mounting need for mobility architecture, the role of cloud becomes enormous. Devices can be synchronised via cloud-based applications to enhance enterprise mobility.

Salesforce.com has been a pioneer in the cloud revolution. They are world leaders in customer relationship management (CRM) software. Their cloud and mobile solutions cover sales, service and marketing, workplace collaboration and performance management.They make a compelling case both on the commercial and technical aspects of business through their highly innovative, cloud-based CRM systems they have become a major force in the sector. Through their versatile cloud solutions such as sales force automation, customer service and support and supply chain management they have helped business realise the value of cloud and its multitudinous applications.

The macro-economic benefits are achieved through a virtual centralising of operations and democratising access to employees and customers. This lowers costs, increases flexibility without sacrificing security. Over the years Salesforce has invested heavily in innovative, customer-centric initiatives that have helped several organisations achieve their optimum potential through the use of cloud computing. With businesses and customers becoming increasingly agile and dynamic, cloud computing has become more relevant than ever. It has made it easier for companies to strategically target their reach via non-linear, interconnecting digital pathways.

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