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Tracking Mobile App Analytics that Increase Performance


This is established fact: the best way to reach most consumers today is through mobile apps. This is a strategy that most organizations do employ.

Every business out there – whether big or small – has a team dedicated to mobile development and app development. Mobile applications are the next best way to infiltrate the market and truly connect with your target audience. While app development is pivotal, it is equally important to focus on its reach, its usage and how it adds to an organization’s overall development. A mobile app that cannot add value to the organization is of no use to the organization.

The next step after app development is being aware of an app’s analytics. This is a process that entails collecting data pertaining to app usage, user engagement etc. Gathering such data sheds light on an app’s functionality, the user experience and how to further improve the app. More importantly, it’ll monitor the app’s success in adding value to the organization’s goals. Here are some pivotal areas of tracking that can boost or increase an app’s performance.

Pointers to be kept in mind

Incorporate analytics in app development: App developers need to include a way to track mobile analytics right from when they begin mobile app development. It provides accurate information and a way to observe user behavioral patterns. App downloads, retention rates, in-app feedback and peak hour usage are a few components to track that can then be incorporated right at the app development stage.

Understanding the type of users: Understanding the target audience likely to use the app plays an important role in the general success of the app. The app can be tailored based on target audience character traits; it should suit their needs and wants. This can, in turn, lead to better user engagement. Always stay in the loop with the trends and keep updating your apps in terms of design, features.

In-App referrals: It is always better to explore the market before diving right into it. The best way this can be done is by tracking the performance of pre-existing apps that are similar. Understanding their overall approach helps understand various aspects of the market, user behavior and user needs.

Revenue Metrics: If the app is another source of revenue for the organization then understanding the revenue metrics becomes invaluable. Some services or features provided by the app may be paid while some may be free to the public. So, tracking how these features or apps are being used, how many users are willing to pay or what features and services are popular will give you a better understanding of how to boost an app’s performance.

Smooth App functionality: It is understood that an app that is easy to use will bring about a larger set of users. An app with great features, graphic and designs may not be able to retain users if it performs poorly. Taking time to buffer and constantly crashing are important examples of what could drive away users. Hence ensure the overall app functionality is in top shape before it is released to customers.

These are just basic pointers of tracking mobile analytics that could increase performance. Make sure to maintain consistency during IoS app development and android app development. Just developing the app is not enough; ensuring that it survives a brutally competitive market is vital.

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